Gungho Design was commissioned to help BT Redcare to create a campaign to address customer attrition in the security systems market to competitors that were offering a cheaper but drastically limited product range in comparison.

We worked together to create a personalised die cut mailer, trade magazine advertisement, mini website and an electronic questionnaire. In order to illustrate the 'Get more for your money' strap line we used an ice cream image that became increasingly more mouth-wateringly enticing as extra treats were added.

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