This is a hugely significant project with a high profile right across the borough. Our brief was to take the overall Change 4 Life branding and to adapt it to create a unique look and feel for this specific campaign for Tower Hamlets.
On-going publicity for this campaign involves a number of phases and sub-initiatives, focusing on specific areas of healthy living and target particular audiences. Collateral includes: press advertising, posters, billboards, street furniture, branded give-aways, brochures, leaflets, vinyl banners and giant C4L people!
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