CHYPS Plus is a unique clinic run specifically for young people – with the young people themselves directing the service offering. Representatives from this group sit on a “board”. Gungho developed a recruitment campaign for new “board” members. The campaign needed to be compelling and engaging and to encourage action.
It needed to be fun and lively without being wacky or frivolous. The initiative was hugely successful and the client was delighted. We have subsequently worked on other initiatives for this client – all aimed at a teenage audience.